You don't need another marketing guru.
You need someone who reflects your brilliance back ~ helps you see the incredible brand that's been humming underneath all your hard work ~ and builds from there.
I'm Kylie. Brand whisperer, designer, creative collaborator, and trusted mentor for founder-led businesses ready to lead with clarity, confidence, and soul.
Over the past two decades, I've built my own brands, taught thousands of creatives at university, consulted for private schools, fashion labels, cosmetic clinics, yoga masters and more. I have also helped shape the identity of one of Australia's most beloved retailers.
With all my heart, I believe small business is the future ~ and that founder-led businesses with resources, autonomy, resonance, and vision will change the world.
My work helps people recognise their inherent power and anchor it into a brand that feels like a natural extension of their inner world.
Then I help them tell that story online.
The Journey
My path here hasn’t been straight ~ or predictable. Thank goodness.
I am a designer obsessed with the big picture, and an entrepreneur who’s known the high of a full-body yes… and the ache of burnout. I’m a mother of three wildly different, wonderful boys and a long-time student of yoga and yogic philosophy.
I’ve taught in lecture halls, worked behind the scenes of beloved brands, and rebuilt myself more than once. So when I talk about brand clarity ~ I’m not preaching. I’m speaking from the mess, the magic, and the rebuild
If there’s one thing I know for sure, it’s
this: your business won’t feel sustainable until it feels like you.
Why I Do This Work
I’ve seen too many brilliant business owners contort themselves to fit business models that were never built with them in mind.
Because someone told them they needed a funnel, a website, and a three month social media plan before they could start.
Because they tried to brand themselves before they knew who they were building it for.
I don’t know much, but I know I love you.
I also know this: when your voice, visuals, and vision are aligned ~ when your brand finally feels like you.
Everything clicks.
The ick vanishes.
Showing up becomes irresistible.
Ideas flow. Self-doubt quiets down. Your audience finds you.
That’s not magic.
That’s alignment.
And it changes everything.
No borrowed blueprints.
Magnetic brands are built from the inside out.
Anchor into your unique truth, not trends.
You are the strategy.
Ideas mean nothing without execution.
Clarity isn’t intellectual
Messy action beats perfect plans.
Build with heart.
Grit, Grace & Guts.
A brand that flows & connects comes from where you are right now.
Your brand is a lighthouse.
Let it shine.
Make it easy for your people to find you
Working Together
You might be mid-pivot. Mid-burnout. Mid-identity-crisis. That’s okay.
You don’t need to be bold ~ you just need to be ready to be real.
That doesn’t mean you need to have it all figured out.
Together, we’ll tune into what’s already working, refine what isn’t, and co-create a brand that’s as strategic as it is soulful.
Whether you’re craving a visual reset, messaging that resonates, or mentorship that brings your ideas to life ~ I’m here to guide, sharpen, and support your next evolution.
If you’re looking for a yes-woman, I’m not her.
But if you’re ready for honest feedback, bold thinking, and a brand that fits like truth ~ Let’s begin!
Clarity. Strategy. A little magic?
Let’s connect.
Send me a note at kylie@kyliehawkes.com
& let’s explore what’s possible.
No pressure sell, just space to explore what’s possible when you’re ready.
In the meantime, I’d love to stay connected.
Sign up below & I’ll share more as the next chapter unfolds.
You’re not late
You’re right on time